Digital Marketing

The evolving digital landscape

Digital marketing is comprised of a number of very different types of online marketing services and often a combination of services is required to suit your business objectives. Whether the aim is to gain greater online visibility on SERPs, advertising through PPC, content creation/social media, or all of the above, the results of online marketing remain the same; increasing awareness of your brand and driving relevant traffic to the right pages. Asking yourself, ‘what is digital marketing?’ is the first step along the road to creating your digital marketing strategy!

Our Digital Marketing Services

D for design provides the following digital marketing services – an end to end digital solution for your brand to adopt.

Search Engine Optimisation

Pay Per Click Advertising

Content Marketing

Social Media Campaigns

Paid Advertising Campaigns

Organic Advertising Campaigns

Email Marketing

Search Engine Optimisation

SEO stands for Search Engine Optimisation. This is the collaborative use of techniques to leverage organic search engine rankings. ‘Organic’, in this sense, refers to the search results that are not sponsored (see PPC for paid search results). For a brand, having its website ranking on the first SERP (search engine results page) vastly improves its online visibility and, therefore, click-through rate. Ranking in the top three organic search results is the ‘holy grail’ of SEO. Techniques used in SEO include link-building, site auditing, improving site speed, keyword targeting, and generally ensuring websites are fully optimised for search engines.

Pay Per Click Advertising

PPC stands for ‘Pay-Per-Click’. This is a type of online advertising where brands pay a fee every time their adverts are clicked on. It is the job of the PPC advertiser to create these ads. There are two main types of PPC adverts, the ones that appear in SERPs and ones that appear on web pages. Search engine advertising is the most popular form of PPC with the role of the PPC marketer being to bid for search terms relevant to their client’s customers (mostly on Google Adwords). This ensures them a place in the sponsored links at the top of the SERPs.

Content Marketing

Content marketing is the strategic and creative approach to the production and sharing of content with a view to satisfying business objectives. Content can vary in terms of location and format. It can take the form of video, image, copy, articles, blogs and graphics. Content is usually divided into two categories, onsite and offsite. Onsite could be the copy on your website or a describer video your website‘s homepage, whilst offsite might be a byline created for your favourite online publication. Depending on the brands digital marketing objectives, content marketing is used to increase brand affinity by engaging new customers and encouraging existing customers to return (supporting SEO and leveraging Social Media), maintain regular content output, and PR.

Social Media Campaigns

Social media marketing is comprised of two crucial elements. Paid social, and organic social. Using paid social media enables brands to put their social media posts in front of the right audience. Platforms like Facebook and Twitter track a wide range of demographic and interest data of their users. This information can then be used by paid social media specialists to ensure a brand’s post is seen by the people more likely to be interested in it and therefore click, engage or convert (depending on the objective). Paid social media posts are always marked as such. Organic social involves posting about news or products on your social channels for free. It provides a means by which organisations can showcase their content to an engaged community producing a high turnover of easily consumed, quality content. Social media marketing also plays an important role in retaining existing customers. It allows brands to respond to queries and complaints which is a critical part of audience retention.

Paid Advertising Campaigns

Paid digital advertising is a marketing method where companies pay a publisher (such as a search engine or website owner) each time someone clicks/views their ads in a search result, on a website or on social media. Companies essentially buy visits to their site, rather than earning them organically

Organic Advertising Campaigns

Using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments.

Organic reach on social media refers to the number of people who come across your post without boosted distribution. These are people who happened to be on Twitter when you posted about your sale and saw it organically.

Email Marketing

If you think email is dead, you’re missing out! Email marketing is still going strong today, and is possibly the best strategy for your business.

Did you know there are 3x more email accounts than Facebook & Twitter accounts combined? Or that you are 6x more likely to get a click-through from email than on Twitter?

But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success?

let us know a bit about your business and we can help you get setup right away.

 

Digital Marketing Strategy

Data-driven digital marketing strategy

At D for design our digital marketing always begins with you the business and ends your customer, we then develop the story in-between that will link the beginning and the end. We help you answer key questions, including:

    • KPIs – What does success look like? What should you be tracking and measuring to evaluate digital performance and Return on Investment (ROI)?
    • Audience/Persona – Who are your target audiences and where do they hang-out on various digital platforms? What are their needs and behaviours?
    • Competitors – Who are your competitors? How can you use digital marketing to get ahead of the competition?
    • Channel mix – What is the best digital media channel mix to ensure an effective and cost-efficient result that aligns with business objectives and KPIs? How do you map different media channels with the consumer decision journey? What is your optimal paid, earned and owned media budget?
    • Content – What content should you develop? Do you have enough content to attract and engage with the right audience? How can you use audience data and insights to develop content and customer messaging?
    • Roadmap – How do you implement your digital marketing strategy for an ongoing success? What does a short-term and a long-term plan look like? What is the best way to govern a digital roadmap?

 

We provide our clients with a bespoke digital marketing strategy that
solves a set of business challenges. Our senior digital marketing
experts will work with you to pinpoint opportunity in your industry
sector.

With a wealth of experience in travel, finance, consumer packaged
goods, retail, fashion, property, charity and education, we can help
your business develop and attain its goals with a sound digital
marketing strategy.

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