Content Strategies

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong.

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan let D for design jump in and get your content working for you.

D for design will develop a strategy that compliments your short and long term business goals. We first define your goals and research your target market we then get to work on crafting your content through design, photography, video and audio services. Once we have expertly crafted content that accurately portrays your brand we get to work on distributing this content to the correct audience as well as new target markets and then track this content in the form of leads and conversions.

Our Approach

D for design takes the below approach to content creation and strategy for our Perth based customers.

Define Your Goals

Great content is created for a specific purpose, and this purpose needs to be defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Research Your Audience

Your content strategy can be effective when you know who your audience is. Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on.

Focus on Your Niche

The more specific you are and the more you focus on your niche, the greater your chances of establishing yourself as an authority in your field, whether your readers are looking for information or entertainment.

Develop Your Content

Through our non-traditional approach, expert design and captivating photography services we get your branded content into the hands of your customers and allowing your brand to reach a new demographic of consumers while increasing touch points and providing unrivalled value.

Measure Your Results

Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy.

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